SquareShift
The Lodging ConferencePhoenix · 5–8 October 2026
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A large hotel exterior at dusk with interior lights on.

Protect your profit.Catch cost creep early.Find the revenue you’re missing.

See how AI can work across every area of your business — running on your data, inside your rules. Live today at a US-listed lodging REIT with more than 100 hotels.

Reserve your seat at our dinner in PhoenixSee what we build
12 weeksto build
100+ hotelsin scope
In productionrollout now

Built on the REIT's own data, reviewed live by their executives, and approved.

Google CloudAmazon Web ServicesMicrosoft Azure

We have built and run data and AI systems for global banks, asset managers, professional services firms and Fortune 500 manufacturers. Hotel REITs are where we are applying that work now.

Read the case study

Your asset managers cannot review every hotel, every month, on every metric.

Profit flow-through

“We beat revenue. Why didn't we beat profit?”

Cost creep

“Which costs are climbing for reasons occupancy and wage rates don't explain?”

Revenue and market share

“Are we winning share, or buying business that doesn't pay?”

Booking pace against forecast

“What has to happen for this hotel to hit its number, and is it on the books?”

Operator follow-through

“We agreed to fix this last quarter. Did it change?”

By hand

Five reviews across more than 100 hotels every month. Some of it does not get done.

With AI agents

All five reviews run every month. Only the exceptions come back, so your team works on the judgement calls.

We are already helping hotel owners, REITs and operators apply AI across these five areas of their business.

Start where it hurts most. Each of these begins the same way — one question, your data, working software in weeks.

In production

Asset Management Intelligence

The five monthly reviews, run on every hotel, with only the exceptions coming back to you.

  • Reads your financials, operator commentary and approved market data
  • Returns findings with the calculation, the evidence and the source
  • Runs in minutes, not days
Connect your data→Encode your rules→Run the five reviews→Act on the exceptions
In pilot

Contracts Intelligence

Every obligation, date and approval threshold, answerable from the clause it came from.

In pilot

Forecasting and Scenario Intelligence

Occupancy, ADR and RevPAR modelled under base, downside and upside.

In pilot

Market and Investment Intelligence

Property performance and transaction signals in one view for buy, sell and refinance calls.

In pilot

Capital Allocation and Committee Preparation

Capital requests compared side by side, with every assumption traceable.

Case study

A US-listed lodging REIT went from first conversation to production in twelve weeks.

They wanted their asset managers to get the analysis without assembling it by hand. We built it on their own data, across more than 100 hotels. Their executives reviewed it live and approved the direction. It is now moving into production rollout.

12 weeksto production
100+hotels on their own data
Minutesto a sourced answer
Reserve your seat

Private dinner, Phoenix. We reply within one working day.

By hand, todayTwo to three days
Collect the filesProperty financials and PMS records
→
Compare the numbersMarket reports and comp-set notes
→
Read the commentaryOperator emails and research notes
→
Write the pack by handOne analyst, one close, one version
With the agents, nowMinutes
Connect your dataThe same sources, read automatically
→
Run the five reviewsEvery hotel, inside your rules
→
Cite every findingThe calculation, evidence and source
→
Return the exceptionsOnly what needs a decision
AMThe asset manager asks“Which hotels need attention after the latest close, and what drove the variance?”
The system answers3 of 104 hotels flagged · every finding cited · returned in minutes
Property A · marginGOP below forecast though RevPAR beat budget. Flow-through hit by labour and F&B.Source: P&L
Property B · demandRevPAR below budget and last year. Occupancy trailed the comp set on a group cancellation.Source: STR
Property C · rate and costADR under the comp set. Contract labour and utilities over plan.Source: PMS, ledger

Next action: review recovery plans and operator commitments for B and C.

We work in your environment, on your data, and hand you working software in four weeks — not a slide.

01ScopeOne area, one owner question, one workflow.
02DurationFour weeks to working software, depending on data access and review speed.
03Your teamOne domain expert, one decision owner, access to the source data.
04Our teamOne AI engineer paired with your expert, supported by our delivery leads.
05OutputWorking software running against your data, citing your sources.
06What comes nextIf it works, the same method moves to the next area.

This is how the REIT project started.

Everything stays yours

It runs inside your cloud and your security environment.

Your infrastructureYou own the IPYour business rulesApproved sourcesGoverned and auditableEvery finding citedAccess-controlledYour team decides
By invitation only

An invitation to dinner in Phoenix

A table of sixteen asset management, investment and technology leaders from lodging REITs and owner-operators, with the SquareShift team who built the system. We read every request and reply within one working day.

DateTo be confirmed
TimeTo be confirmed
VenueTo be confirmed
Seatssixteen only

A table of sixteen asset management, investment and technology leaders from lodging REITs and owner-operators, with the SquareShift team who built the system. Seats are limited and allocated in the order requests arrive.

Reserve your seat

We already have your company and role from the conference list. We only need your name and how to reach you.

Reserve your seat